Quick Phone Guide Guidelines for submitting advertisements

A more comprehensive guideline may be downloaded here (Acrobat format needs Acrobat reader)

There are three types of possible submission: 

1. Copy for us to set or work from 

2. "Camera ready" artwork: that is artwork that is complete and ready to be used 

3. Pictures or fonts to be used by us in preparing your artwork

1. If you are simply submitting copy for us to reset then you may submit it in Word format, text format, email format, and some other formats (please consult us about these). You can also submit a scan of an existing ad that we can use as a basis for creating your new ad. Please make it clear that you are submitting copy and not a final ad.

2. If you have "camera ready" copy please submit it in one of the formats listed below. If your format is not listed please consult us first. 

• TIFF is our preferred method of submission. Ideally at not less than 300dpi and (for colour) in CMYK format, although RGB format is acceptable. 
• JPG is the next best. Again at least 300dpi, with low compression. For colour, preferably in CMYK format although RGB is acceptable.
• Corel Draw If you use Corel Draw we can accept your advert in native CDR format, but if you have used any non-standard fonts we need those as well. Alternatively export from CDR and save as a TIFF or JPG. 
• Adobe Illustrator or Photoshop We can take some versions of Photoshop in native format. Alternatively export the finished result as a JPG or TIFF. 
• Paint Shop Pro Save the finished result as a JPG or TIFF 
• PageMaker We can accept ads in native PM format but we will also need any non-standard fonts that you have used. 
• Adobe PDF Format Although this is supposed to be a cross-platform format, we have had difficulties with some PDF files, but it is generally OK.

The programmes below are not satisfactory for submission of "camera ready" copy and should not be used, but you can use them to submit copy for us to reset. 

• Microsoft Publisher This is not a professional publishing package and it does not have export facilities. We have to reset any advert supplied in Publisher format. (That means we print it out and start again). If you have used any special typefaces or clip art please supply these separately. 
• Microsoft Word This is not a publishing package, and is quite unsuitable to be used for anything other than guidance purposes. We have to reset any advert supplied in Word format. (That means we print it out and start again). If you have used any special typefaces or clip art please supply these separately.

3. Pictures (clipart) such as scanned images and logos may be submitted to us. We prefer them in TIFF or JPG format. You must make sure that you are not sending material to which you do not have the copyright rights. Images that have been taken from the Internet are often much too low resolution to be used. Fonts should be submitted in TTF format, although we may be able to accept Type One fonts.

Some General Guidance Notes 

• Try printing out your advertisement before sending it to us, it may look fine on screen, but awful on paper. 
• Don't try to put too much in the advert. It will be more effective with fewer words. Don't try to list your entire stock on a postage stamp. 
• Unless you are good at design, you might be better leaving it to us. We always try to get the best results for our clients. 
• Remember that a colour image might not reproduce so well in a black and white ad. 
• If you are sending a logo make sure it is as clean as possible. 
• Make sure you have thought out what you want to say. If we have to reset the ad, we might make a charge. 
• Check that you have got telephone numbers and significant details correct.
• If you want to use a special font you may have to supply it to us. If we have to search for a special font we will charge extra.

Formats for sending the files 

By Email If the file is less than 2Mb you can probably send it as an email attachment. However some mail services will strip out large attached files, and some firewall software may prevent you using this method. Send it to mailto:admin@welovesomerset.com You can split a large file into smaller pieces and send each part in a separate email. You can get a free utility to do this at http://www.freebyte.com/hjsplit/

Alternatively you can use this file sending service.

Powered by: SendThisFile

• Browser. Use the box at the top of this page. You can send files of up to 2Gb (!) by this method. By CD (or DVD)
• CD Most computers have a CD or DVD writer and we can accept your CD or DVD disk. PC or Mac format is acceptable. 
• Post Send by post to WeLoveSomerset, Higher Marsh Farm, Dunster, Minehead TA24 6PH 
• Floppy Disk By floppy disk If you are submitting a file on floppy disk we can only read PC formatted disks. You might want to ZIP (http://www.winzip.com) the file to save space. 
• By Smartcard A format that is used in many digital cameras.